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Latest articles around the world

Salesforce

• Your 5-Minute Guide to Salesforce Connections 2023
  May 31, 2023 by lee.l
  The June 7-8 event for marketing and commerce professionals focuses on how to make meaningful moments for customers. Here’s a guide for what to watch for in person and on Salesforce+.
• IT Leaders Can Unleash the Power of AI to Build a Customer Company
  May 31, 2023 by rebeccareynoso
  Learn how to become a customer company through IT and AI implementation to create seamless customer experiences.
• Sales and Marketing Alignment Best Practices
  May 31, 2023 by kbayer
  Avoid judgment and tap into your natural curiosity with these tips.
• Small Steps, Smart Gains: 4 Intelligent Approaches To Deliver Commerce Your Way
  May 31, 2023 by kimberly.peterson
  When it comes to ecommerce architecture, you have more flexibility than ever. Here are some of our favorite ways to unlock agility, speed, and revenue.
• What Does Generative AI Mean for the Future of Chatbot Design?
  May 30, 2023 by hchou
  If you're wondering whether to make AI more human, the answer may not be what you'd expect.
• What Does Salesforce Do?
  May 30, 2023 by
  We answer some basic questions about what Salesforce does, what Salesforce CRM software is used for, and how Salesforce works.
• How Can Sellers Fill Knowledge Gaps in Their Education?
  May 30, 2023 by mroback
  Sales is not a one-size-fits-all business, and your training shouldn't be, either. Sales training leader Cynthia Barnes explains her approach to authentic professional development in this #Salesblazer Q&A.
• 4 Tips to Turn Your Website Visitors into Customers
  May 30, 2023 by justinlafferty
  Getting traffic to your site is crucial. But delivering what visitors need and getting them to come back is even more important. Here’s how to do that.

Hubspot

• UTM Codes: How to Create UTM Tracking URLs on Google Analytics
  June 1, 2023 by
  How do you know if Facebook is a worthy investment, or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links.
• 9 Types of Organizational Structure Every Company Should Consider
  June 1, 2023 by
  Choosing the best organizational structure for your company, division, or team is a lot like picking out a new car. At the most basic level, you're always looking for something road-worthy — something that can take you (and your passengers) from point A to point B without a hitch.
• How to Write a Request for Proposal (RFP) with Template & Sample
  June 1, 2023 by Caroline Forsey
  Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP.
• TAM SAM SOM: What Do They Mean & How Do You Calculate Them?
  June 1, 2023 by
  Starting a new company is exciting. So is gauging an industry’s profit potential or forecasting a revenue goal for your business. But as you start calculating, you must remember to root these figures in reality.
• The Complete Guide to Real Estate SEO
  May 31, 2023 by Bryan Grover
  Think about the last time you were considering buying something. Your journey probably started in the same place as everyone else: a quick Google search.
• WordPress SEO: The Ultimate Guide
  May 31, 2023 by
  Imagine you own a delicious bookstore cafe in Boston. If someone searches "bookstore cafe near [insert a neighborhood in Boston]" on Google, you want your WordPress website to pop up at the top of the search results, right? You can ensure your company does so by implementing the most effective WordPress SEO strategies. 
• The Ultimate Guide to Hiring a PR Agency in 2023
  May 31, 2023 by Rebecca Riserbato
  Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you're "success" bound. See what I did there? Anywho, your company is on its way. But how do you communicate that with your stakeholders and the public?
• Social Media Analytics: The Ultimate Guide
  May 31, 2023 by
  With over 4.5 billion social media users across the globe, it's no wonder businesses need to be active on social media to connect with their audience.