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    How do you know if Facebook is a worthy investment, or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links.
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    Choosing the best organizational structure for your company, division, or team is a lot like picking out a new car. At the most basic level, you're always looking for something road-worthy — something that can take you (and your passengers) from point A to point B without a hitch.
  • by Caroline Forsey
    Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP.
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    Starting a new company is exciting. So is gauging an industry’s profit potential or forecasting a revenue goal for your business. But as you start calculating, you must remember to root these figures in reality.
  • by Bryan Grover
    Think about the last time you were considering buying something. Your journey probably started in the same place as everyone else: a quick Google search.
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    Imagine you own a delicious bookstore cafe in Boston. If someone searches "bookstore cafe near [insert a neighborhood in Boston]" on Google, you want your WordPress website to pop up at the top of the search results, right? You can ensure your company does so by implementing the most effective WordPress SEO strategies. 
  • by Rebecca Riserbato
    Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you're "success" bound. See what I did there? Anywho, your company is on its way. But how do you communicate that with your stakeholders and the public?
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    With over 4.5 billion social media users across the globe, it's no wonder businesses need to be active on social media to connect with their audience.

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